LUISA'S
BRANDING .
In addition to UI/UX design, I also engaged in graphic design branding during the first and second semesters. Although it may not be my specialization, I am very enthusiastic about graphic design.
Branding
Key Artwork & Collateral
This project involves the creation of a brand logo centered around the abbreviation "LA," which can also be associated with Los Angeles. When envisioning Los Angeles, the immediate connotation is with the essence of summer. The brand "LA" is currently focused on promoting a summer runway fashion show. The logo for "LA" draws inspiration from the graceful flow of water, and the chosen color palette is designed to intensify the summer ambiance. Given the nature of the event as a runway show, I've also designed mockups for posters, tickets, and handbags to complement the branding.
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Branding
Dadventure Social Media & Merchandise
This branding project falls within the scope of a Minor project module. The client's request entailed the development of a brand for a children's wagon, aptly named "Dadventure." The brand name is a clever fusion of "dad" and "adventure," signifying the active involvement of adventurous fathers in family activities. In this project, I have specifically focused on the social media and merchandise aspects, crafting designs and materials in line with the "Dadventure" brand.
Branding
Sunny D Rebrand
The objective of this project was to identify and address typography-related issues. Specifically, the focus was on rebranding the juice product "sunnyD" due to concerns that the original logo and packaging resembled that of a cleaning product. To rectify this, a new design was conceptualized to impart a more engaging and appealing appearance. Part of this redesign involved the creation of a bubbly font to better convey the essence of a refreshing juice. Subsequently, this new typography was integrated into various packaging designs using mockups.
Branding
Nyepi Infographic Social Media
The primary goal of this project is to introduce a specific cultural tradition to the wider public. The culture in focus is Nyepi, a significant practice rooted in Bali, Indonesia, where all residents refrain from leaving their homes for an entire day, resulting in a serene and deserted city. Nyepi was chosen for its unique and captivating nature, making it an ideal cultural gem to share with a broader audience.
To achieve this, we've developed an infographic and Instagram content dedicated to Nyepi to promote understanding and appreciation. Additionally, we've incorporated a touch of animation to enhance the storytelling aspect of our presentation.
